On April 9, the South Bay Irrigation District Board of Directors approved a proclamation to rebrand the district as South Bay Water. The updated name enhances the connection between the district and its role as the governing branch of the Sweetwater Authority.
Launching later this spring, to involve the community in the rebranding effort, South Bay Water announced that the district will hold a logo design contest, with the winner being awarded a $500 prize. For more information, visit www.sweetwater.org.
“Our district holds a rich legacy in our region’s evolution, and plays a pivotal role in our shared future,” said South Bay Water President Manny Delgado in a press release. “We are excited to connect with the community we serve by offering them a chance to design a new district logo that reflects the vital service South Bay Water provides.”
The district was originally formed in 1951 to represent local residents and ensure access to sufficient water for those living and working in the growing Sweetwater Valley. In 1977, because of a public initiative, the district and the City of National City formed a joint powers public water agency named Sweetwater Authority.
Today, the Authority manages and operates the system that provides water to National City, western and central portions of Chula Vista and Bonita. South Bay Water acts as the governance branch of the Authority, providing five elected representatives to sit on the Authority’s seven-member Governing Board. Two additional directors are appointed to the Authority’s Board by the mayor of National City, subject to City Council confirmation.
