Be extra hoppy this month in Downtown Chula Vista with exciting new changes and upgraded events.
It’s already been an exciting year for your favorite South Bay neighborhood, but even more is coming this September.
As you may have noticed at the 25th Annual Lemon Festival, Third Avenue Village has officially been rebrand to Downtown Chula Vista. For many years, Downtown Chula Vista has gone by many names, but the community wanted to unite around a brand that captures the growing and developing profile of Chula Vista and celebrate its rich history as the original Downtown of Chula Vista. The new title reflects the city of Chula Vista as a substantial cultural hub in San Diego County, and the new design features a more modern and refined take on the iconic City of Chula Vista logo.
The community has already expressed their approval and local businesses are excited to see the shift and hopeful that it will draw in new clientele. In the coming weeks, the new logo will be dispersed throughout the community and printed on brand new umbrellas, outdoor dining sets and trashcans throughout Third Avenue.
Amps & Ales presented by Grasshopper
This month, something is brewin’ on Third Avenue and this time we mean it literally! Hang out in Downtown Chula Vista and enjoy beats, brews, and bites during Amps & Ales presented by Grasshopper from Noon to 4 p.m. for VIP ticket holders or 1 p.m. to 4 p.m. for General ticket holders on Saturday, Sept, 17. Sip on specialty craft brews, wines and other distilled spirits as you dance to live music from local musicians and bands Marauak, The Gravities, Cumbia Machin, Euphoria Brass Band, The Routine and this year’s headliner is B-Side Players.
Craft beer connoisseurs will get to enjoy unlimited beer samples from San Diego, Tijuana, and even a brewery from Cabo. Here is a list of only some of the breweries featured at the event:
• Alesmith
• Chula Vista Brewery
• Liberty Call Distilling Company
• Serpentine Cider
• Attitude
• Duck Foot
• NOVA Kombucha
• SouthNorte
• Ballast Point
• Eppig
• Passion Tree Hard Seltzer
• Third Avenue Alehouse
• Boochcraft
• Flying Embers
• Quantum
• Thr3e Punk Ales
• Booze Brothers
• Groundswell
• Resident
• Jaybird Kombucha
• Setting Sun Sake
• Societe
• Local Roots Kombucha
• Mike Hess
• Niuhi Brewing Company LLC
• Belching Beaver
• Black Plague Brewing
• Mission Brewing
• Bivouac Cider
• Athletic Brewing
• Coronado Brewing
• Baja Brewing Company
• Cerveza Xteca
• Insurgente
• Wendlandt
Those who prefer grapes over barley, will also get the chance to savor wines from San Diego and Mexican Wine Country without even having to cross the border. Hard kombucha, cider and seltzer brands will also be featured throughout the event to ensure everyone finds something they love sipping’ on.
General Admission tickets include entry into the event from 1 p.m. to 4 p.m. for $45, while VIP tickets include entry into the event from Noon to 4 p.m. for $60. Buy tickets here to this pitcher perfect day!
El Grito Celebration
Celebrate Mexican independence and embrace Mexican heritage on Saturday, Sept. 17th in Downtown Chula Vista. Following the craft beer extravaganza, head over to the Memorial Bowl stage for traditional Mexican music and dance performances from 5 p.m. to 9 p.m. Guests will enjoy a live musical performance from Banda de Guerra, a Mexican marching band, along with a one-of-a-kind Escolta flag presentation. Slip on your best dancing shoes as you twirl and groove through over-the-top décor and vibrant lights celebrating Mexican independence.
Located between Third & Fourth Avenue, there will be tasty bites from local street vendors as well as crafts and activities for the whole family. The outdoor celebration will also feature El Grito de México en Chula Vista by the Cónsul General Carlos González Gutiérrez from 7 p.m. to 7:30 p.m. on the Memorial Bowl Stage. Come celebrate this day of independence with the entire Chula Vista community!
Community Updates
The City of Chula Vista, San Diego Foundation and the San Diego & Imperial Small Business Development Center (SBDC) Network have partnered to open the City of Chula Vista Small Business and Nonprofit Relief Fund, offering $3.6 Million relief fund for small businesses and nonprofits beginning Monday, Aug. 29.
Applications will be accepted through 5 p.m., Oct. 27, 2022. You can visit www.SDIVSBDC.org/cv-stimulus for more information about the program, including the timeline, required documents to apply, details on eligibility, as well as priority areas, and getting help — with resources such as office hours, on-demand training, and scheduling a free SBDC appointment for assistance.
Looking Ahead
Join the Downtown Chula Vista Association as they host a traditional Mexican celebration, Día De Los Muertos, that honors those who have passed through the enjoyment of music, good food and drink, and life in general. Guests will be able to dance, sing and enjoy food at the 2nd Annual Día de los Muertos which will be held from 5:30 p.m. to 9:30 p.m. on Saturday, Oct. 29 in the heart of Chula Vista.
Guests are encouraged to dress up as Catrínas and Catrínes and fully embrace their looks for this incredible celebration. You can even snap a photo at one of the many cool photo stands hosted by the Downtown Chula Vista Association to share with friends. Kids will enjoy fun games and activities like sugar skull decorating and more.
We also invite the community to celebrate what the day is truly about and honor their loved ones that have passed by bringing a copy of their photo to place on our 12-foot community altar at the corner of Third and Davidson. Take part in this traditional Mexican celebration honoring your loved ones and prepare yourself for a fun-filled evening on Third Avenue in Downtown Chula Vista!
There is still so much to fall in love within Chula Vista this month. It’s time to hop on these fun events and experience what the new and rebranded Downtown Chula Vista has to offer!
For the latest updates on Downtown Chula Vista, please visit us at DowntownChulaVista.com or follow us on Instagram @DowntownChulaVista, TikTok @DowntownChulaVista, Facebook @DowntownChulaVista, and Twitter @DowntownChula.
