On Jan. 5, NOVA Easy Kombucha announced the release of Azteks Raspberry Kombucha, a drink created in collaboration with San Diego State University’s men’s basketball players via the MESA Foundation, an official Name Image Likeness partner of the university. NOVA Founder Tiago Carneiro made the announcement that five percent of all the drinks sold will be donated to MESA in support of SDSU student-athletes. MESA Foundation is a 501(c)(3) organization.
Lamont Butler, Jaedon LeDee, Micah Parrish, and Cade Alger were among a group of SDSU basketball players who attended the collaboration day on Nov. 20, 2023, at NOVO’s Chula Vista headquarters. Players chose the flavor profile, contributed to the design of the brand packaging, and learned about the brewing process.
“We love San Diego sports, especially San Diego State sports,” Carneiro said in a press release. “It was an honor to host the players and we hope San Diegans will find their kombucha creation to be championship caliber, just like their play on the court.”
Azteks Raspberry is available on draft and in four packs of 16-oz cans at all NOVA and NOVO Brazil locations: NOVA Ocean Beach, NOVO headquarters taproom in Chula Vista, NOVO Otay Ranch Town Center, NOVO Imperial Beach, and the soon-to-open NOVO Mission Valley Mall. Later in January, four packs will be available in retail outlets throughout San Diego County. The beverage has a 6% alcohol-by-volume (ABV), and it is gluten free, vegan, and naturally fermented. The kombucha has tasting notes of lemonade in addition to raspberry.
NOVA is the Official Hard Kombucha of Snapdragon Stadium, where all SDSU football home games are played.
