On Nov. 1, Novo Brazil Brewing Company gave $24,000 in its restaurant gift cards to players on the SDSU men’s basketball team via the MESA Foundation, an official Name Image Likeness partner of the school. Each player received one $1,500 gift card. Novo also has introduced a 10 percent discount promotion at its Mission Valley location for all SDSU students. The 10 percent discount program for SDSU students is available only at Novo’s Mission Valley restaurant, which is seven miles west from campus. Students simply need to present their SDSUcard at the time of payment. Novo Founder Tiago Carneiro made the announcement.
“I believe it’s important for local companies to give back to these talented student-athletes,” Carneiro said in a press release. “SDSU men’s basketball has provided our city with so much joy over the last several years, especially during their magical run to the Final Four in 2023. These players bring big business to local companies, including Novo and our sister company NOVA Kombucha, so this our way of saying ‘thank you’ to them.”
Last year, members of the team collaborated with NOVA to create Azteks Raspberry Kombucha. Players chose the flavor profile, contributed to the design of the brand packaging, and learned about the brewing process. Azteks Raspberry is available on draft and in four packs of 16-oz cans at all Novo and NOVA locations: Novo Mission Valley, Novo Chula Vista, Novo Otay Ranch Town Center, Novo Imperial Beach, and NOVA Ocean Beach. NOVA is the Official Hard Kombucha of Snapdragon Stadium, where all SDSU football home games are played.
